Just like scottrade, e-trade is a discount stock broker. It is based in New York City, United States. Investors can buy stocks, options, mutual funds, bonds, exchange traded funds (ETFs) from its online platform, or by the telephone through e-trade mobile pro.
E-trade platform is easy to navigate. You would be able to find what you are looking for easily. You don’t have to click thee mouse a lot to find it. Also, on their platform you would find help devices that would help you to make the correct trading decision. But the only bad new is that you have to pay a certain fee to use the advanced tools when you should reach and exceed your quarterly trading quote.
Depending on who you are talking to, e-trade customer service might be good or bad. But the main thing to be concerned about is if your money is lost during a trade. If your money is not lost during a trade, e-trade customer’s service would be great. E-trade is trying to improve its image. It is using the e-trade baby to do that. The e-trade baby is etrade life symbol i.e as McDonalds have the yellow suit clown, Geico have the gecko, E-trade have the baby. Ads featuring the baby is usually shown during the super bowl.
The main downside of etrade is that the cost of buying and selling stock is $9.99 per trade. If you make more than 1500 trades per quarter, it would be $7.99. But this fee shouldn’t be a deterrent to you if you want to start trading online. As long as your order can be processed, you don’t have to really worry about the rates of e-trade.
With all this about e-trade, go and sign up, so that you can get your e-trade login details.